Like most things in nature, there seems to be no end to the number of clever ways animals use to capture a meal. The same could be said for testing different variations of a landing page. There is no end to the number of search engine optimized (SEO) versions your content can take as you attempt to figure out which one will attract more traffic. From social media posts and word-of-mouth, to advertisements and search engine pay-per-click campaigns, the number of ways that traffic can find your landing page can be equally endless. But how do you manage all of these potential opportunities to feed your company without being eaten yourself? By learning from nature!
Know Your Monsters
The metaphor behind the Sea Dragon is ideal for companies with global markets or organizations with international audiences. Each language-specific site within the Sea Dragon Monster Site Pattern is loosely connected to the next site by (A) a unified theme design that supports to overall brand identity, (B) a centralized domain name, and (C) all of the Monster Site’s required languages organized by using the WordPress Multisite sub-folder option.